The Tale of John Lewis and the Virtual Mirror

15 Aug
Is John Lewis' mirror like Disney's magic mirror?

Is John Lewis' mirror like Disney's magic mirror?

Who needs a normal mirror any more, when John Lewis is set to be installing virtual mirrors into its stores! It won’t be like the magic mirror from Snow White, but it is nearly as exciting.

Shoppers will be able to try on clothes through the mirror, by having the clothes super imposed onto their reflections! You’ll also be able to use social media as part of the experience, using these channels to get opinions from family and friends. Although there are apparently still some privacy issues being sorted out.

Even more exciting is that other retailers such as New Look are also in talks about the virtual mirror.

What do you guys think? Do you like the idea of the virtual mirror?

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2 Responses to “The Tale of John Lewis and the Virtual Mirror”

  1. oversizedgirl August 15, 2011 at 1:37 pm #

    I love the idea of a virtual mirror! As a plus size girl, it becomes quite an ordeal after a while to be constantly taking off and putting on clothing….I saw something similar on Mary Portas on Channel Four, at least as far as being able to use social media via a mirror is concerned….I cant wait to see it spreadout across the high street, and try it for myself!

  2. Alison @ A Cup of Smiles August 15, 2011 at 2:51 pm #

    Sounds a bit odd, but also intriguing…At least you wouldn’t have to go through the pains of trying things on only to find they don’t fit. And we normally spend a long time in the changing rooms!

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