Telegraph Fashion to relaunch as social shopping hub

27 Aug
The Telegraph Social Shopping Platform

The Telegraph Social Shopping Platform

The Telegraph is known for its expertise in the fashion world and to play on this, the popular website is going to launch its own social shopping hub.

Along with its fashion and retail experts recommending fashion items and news, the focus will very much play on user-generated content. This all comes at a time when sites such as Polyvore, Lookbook.nu and more are doing so well.

Ecommerce and content will go hand in hand on the website, with readers of The Telegraph home site being shown to be three times as likely to buy from the site.

Users directed to Telegraph Fashion content from Facebook were also identified as greater consumers of content.

The Guardian is also onto the same idea, launching a similar platform in autumn.

What do you think? Would you buy from these newspapers?

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