How Magazines Are Getting Clever With Social Media:

31 Aug

As magazine readers spend more time online, publications are thinking about how they can use social media work for their advertisers.

Marie Claire has recently pulled a very clever move which means it is using social media as a way to make the publication stronger.

“Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazine’s editors. The “Gotta Have It!” contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to “like” the product as well as the magazine, and the more people vote and like the products, the more publicity they’ll generate for Marie Claire’s advertisers.”

Condé Nast has also introduced a Web tool called Condé Nast Social Sidekick, which streamlines content from six fashion and beauty titles, letting their advertisers get involved with the most popular and shared content. Gucci is the first brand to step up and sponsor the unit.

Who says social media will be the death of magazines?

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