What do you think of bloggers having agents?

29 Sep

 

BryanBoy by Moises Quesada

BryanBoy by Moises Quesada

As brands make more and more demands from bloggers, there are some who have no idea how to handle the touchy subject of money. If a brand can get something for free, they will normally try to.

There’s still not a lot of understanding from brands, that bloggers are more than people who want freebies. Bloggers work hard for their content, sometimes posting up to three times a day, taking photographs and sourcing their own stories. Bloggers are writers, community builders and marketers and brands need to treat them as such.

The next stage in this development is that some bloggers are hiring agents to deal with the brands on the commercial side of things, so they are left to handle the creative.

Lindsay Calla, the 27-year-old behind the fashion blog Saucy Glossie works with Digital Brand Architects, a new agency in New York that represents fashion and lifestyle bloggers, brokering endorsement deals with fashion labels, signing up advertisers and, in some cases, booking lucrative television commercials. Tve ever popular Bryanboy signed with Creative Artists Agency, a Hollywood firm better known for representing A-list actors!

But what do you think? Would you as a blogger, sign with an agency? Or do you think the whole thing is pompous?

Full article can be read on the New York Times. 

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