New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

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One Response to “New legal guidelines on working with brands”

  1. rosaleengallagher November 21, 2011 at 11:59 am #

    Hello Teacup Agency. I just found your blog via the #HPMsocial tag on Twitter and it is just my cup of tea (wonder how many times you’ve heard that before?!) Looking forward to keeping up with you.
    Love Rose x

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