Why comments are more valuable than likes on Facebook

3 Dec
Here at Teacup, we tell our clients that the way to really make your social media count is by enocuraging engagement with comments and not just likes.Now there’s research to support this, showing that for every comment a post gets, it received an average of 15 clicks, compared to just 3 for every like. This means that brands need to encourage this by creating stimulating discussion.
What does this mean?

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

A graph showing the relation between shares and clicks

A graph showing the relation between shares and clicks

How to do this:

  1. Create weekly discussions on your Facebook page and show some interest in your audience
  2. Competitions: these will get new people interested in your page and also shows you’re giving back to your community
  3. Make your company human: show your audience the people behind the company with photos, news of what’s happening and you’ll see they soon to start to respond.

If you ever want help managing your Facebook community, get in touch with us at Teacup!

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One Response to “Why comments are more valuable than likes on Facebook”

  1. Charis December 3, 2011 at 3:00 pm #

    Helpful post!

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