More money to be spent on social media for 2012 onwards

28 Dec

As more and more companies learn about the value of social media, beyond just conversation, there will be much more revenue invested and returned from digital activity. This all comes into light from research from the Pivot Conference in October 2011 (shown below).

Social media spend increases

Social media spend increases

Once companies saw the value of social media, they were keen to invest more.

Will you be making social media a priority for 2012?

 

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