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Infographic: Facebook’s 2011 Highlights

23 Jan

We all love Facebook don’t we? It is a key player in social media marketing and even acts as a secondry website for most brands.

We wanted to share a great infographic from Socialbakers, looking at Facebook’s headline stats last year, including top brand pages:

Facebook 2011 Infographic

Facebook 2011 Infographic

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Breaking news: Facebook Time is now available for everyone!

15 Dec

That’s right! Remember everyone getting excited not so long ago, about the big Facebook changes coming along?

Well they’re here now.

Facebook timeline

Facebook timeline

The Timeline is a radical redesign of Facebook‘s user profile pages, introduced at Facebook’s F8 conference in September. Instead of merely listing your interests and personal info, the Timeline shows a detailed overview of your life on Facebook, with the ability to check out what you’ve been out to at a particular point in time.

To enable Timeline, go to this page and click on “Get Timeline.”

It’s going to take a bit of getting used to, and the best bit is that have a seven-day period where you can review anything that comes onto your timeline and if you want to publish it.

We can’t wait for the brand pages to become available. What do you think of the new changes?

Finally! Facebook pages get private messages

12 Dec
Facebook brand pages gets private messages

Facebook brand pages gets private messages

It’s a moment a lot of businesses have been waiting for – for Facebook pages to receive private messages.

It’s often been an irk when running campaigns, or handling customer complaints – when you can’t private message your page’s followers from the brand page.

Specifically, people don’t have to have liked the page for them to message you, so it will widen your net significantly in who you can talk to from your brand’s page. However, you can only respond to messages people send you, you can’t proactively message people…yet.

It’s going to be a huge step in keeping everything in the social sphere and more active, instead of having to move away to email. A huge plus.

What do you think? Will you be using this new feature?

For any help with social media or Facebook, get in touch with us.

Why comments are more valuable than likes on Facebook

3 Dec
Here at Teacup, we tell our clients that the way to really make your social media count is by enocuraging engagement with comments and not just likes.Now there’s research to support this, showing that for every comment a post gets, it received an average of 15 clicks, compared to just 3 for every like. This means that brands need to encourage this by creating stimulating discussion.
What does this mean?

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

A graph showing the relation between shares and clicks

A graph showing the relation between shares and clicks

How to do this:

  1. Create weekly discussions on your Facebook page and show some interest in your audience
  2. Competitions: these will get new people interested in your page and also shows you’re giving back to your community
  3. Make your company human: show your audience the people behind the company with photos, news of what’s happening and you’ll see they soon to start to respond.

If you ever want help managing your Facebook community, get in touch with us at Teacup!

Facebook: UK v USA stats

4 Nov

We came across this fabulous inforgraphic today, which compares Facebook users from the USA and UK. Created by BLiNQ Media and visual.ly, it reveals some rather interesting figures:. Burberry came up top for UK brands, representing fashion quite nicely.

Facebook US and UK statistics

Facebook US and UK statistics

10 quick facts you should know about consumer behaviour on Facebook:

21 Oct
We all know that brands are now on Facebook, but the interesting this is, how are consumers reacting with these brands?
Recently, a study by Constant Contact and market research firm Chadwick Martin Bailey revealed some pretty interesting facts about how people react to a brand on Facebook:
    1. Consumers interact with their favorite brand on Facebook far more than they do on other social networks
    2. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
    3. 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook
    4. 52% of those who go online said that they spend at least one hour a week on Facebook
    5. 76% of consumers said they have never “un-Liked” a brand on Facebook
    6. 77% of consumers said they interact with brands on Facebook primarily through reading posts and newsfeeds
    7. 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands
    8. 58% of consumers said they “Like” a brand on Facebook because they are a customer of that brand
    9. 45% of consumers said they spend most of their time on Facebook in the newsfeed
    10. 69% of consumers said they want to hear from some brands on Facebook more than others