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Merging Physical and Digital in Fashion:

16 Jul

The digital world is really changing the fashion world, we all know that right?

Well the Creative Director of of Mugler, Nicola Formichetti wrote on the Huffington Post just how much it affects his career in fashion.

From having instant feed back from his fans and how he responds to that:

“The dark side of social media is that, within seconds, anything can be blown out of proportion and taken out of context. And it’s very difficult not to get swept up in it all.”

To working with Lady Gaga on her fashion collaborations:

“While we’re at opposite ends of the world, Gaga and I are able to share references and inspirations through digital media. But strangely enough, nothing really comes together until we assemble it all in the physical world — either by producing a prototype or just by printing out an image and really talking about it.”

But most importantly, he really stresses how digital is really changing his career and how he thinks and works in response. There’s much to be done in  fashion with social media and digital, but the best thing that it allows is for a previously exclusive world to become accessible to everyone.

There’s power in that.