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Pinterest. What is it and how can it help my business?

12 Jan

You must get ready for a new addiction. Yes that’s right, there’s a new social media channel and you’re going to be hooked. Pinterest.



What is Pinterest?

Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorised collections, or boards. Think of it like an interactive, shareable scrapbook. You can follow and tag users, comment on their boards and much more.

How it Works:

  1. Request an invite from someone you know who might be on there, you can also login using your Facebook or Twitter account for instant access.
  2. Pinning is easy with the official Pin It Button, a simple drag-and-drop browser extension. When you come across an image you like, just click the button and select the corresponding picture. Assign the pin to a Board, add accompanying text, and you’re done.
  3. To install the “Pin It” button in Chrome:
    1. Display your Bookmarks by clicking the Wrench Icon > Tools > Always Show Bookmarks Bar
    2. Drag the “Pin It” button to your Bookmarks bar
    3. When you are browsing the web, push the “Pin It” button to pin an image

    Once installed in your browser, the “Pin It” button lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.

    Pinterest boards

    Pinterest boards

How to use it for business:

Once again, as with any social network, you can really humanise your business and bring a very fun, creative element to it with Pinterest. Here’s how to make it work for you:

  1. Find new customers: Pinterest is collaborative, so use this to drive more people to your site by following other people, commenting on their boards and posting frequently.
  2. Inspirational: You might see this as just another site which demands more of your time, but you’ll find that it can drive ideas for your business blog and you can create moodboards for new campaigns using photography and more on this site.
  3. Hold a competition: As you’ve seen through Twitter and Facebook, people love a good competition.
  4. Don’t just promote your own product: Pinterest might seem like a natural place to promote your small business, but do so with caution. It’s frowned upon to spam your Boards with nothing but your own products or projects. That doesn’t mean it’s outright banned, but you need to contribute more to the community if you want to stay in its good graces
  5. Drive traffic to your site: Pinterest is a great and creative way to drive traffic to your site. If your boards are interesting, you look interesting and so people will take an interest in you!

Are you on Pinterest? What do you think of it?

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