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All About Augmented Reality, Fashion and Beauty

17 Jan

You have heard another buzz term being put out there recently – ‘augmented reality’. While this may sound like something from The Matrix,  it’s actually a new breed of app technology that’s taking the world by storm.

So what exactly is it?

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Just like with the 3D technology and the glasses-free 3D technology, this is actually an old concept that didn’t develop further because there weren’t gadgets or devices to propel a mass adoption.

With the latest generation of augmented reality apps, there’s a lot of fun to be had on your phone. Here are some of our favourites:

eBay's app

eBay's app

  1. eBay’s app allows you to try sunglasses on virtually! You can choose different styles, fit the glasses to your face using a pinch and zoom measurement and then purchase the perfect pair, right from the palm of your hand!
  2. Google Goggles [iPhone, Android. Free.] This augmented reality app from the search colossus uses your phone’s camera to provide text and image translations plus information on landmarks and works of art. One major caveat: you need a data connection to use it, so know your roaming fees.
  3. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen.

5. Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at.
How’s fashion and beauty embracing it?

Burberry's AR show

Burberry's AR show

AR might be a catchy thing to do with mobile, but it also goes beyond this. Retailers are using it. In April last year, Burberry celebrated its Beijing store opening with an AR catwalk show in which holographic Burberry-clad models appeared to walk among the live models.

 

Hugo Boss had a ‘media wall’ which allowed customers to ‘dress’ models onscreen, who responded to their movements – walking, looking and moving with them.

As with fashion and beauty, there’s an element of fantasy here and that’s why it works:

Shiseido's Magic Mirror

Shiseido's Magic Mirror

Shiseido’s Magic Mirror, now touring British department stores, is an AR-facilitated make-up simulator that allows shoppers to test products without being smeared with unsuitable makeup.

So you see, it’s as limited as your imagination allows it be!

Have questions about social media? Get in touch at hello@theteacupagency

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Blogger collaborations – all the rage

24 Nov

It seems more and more brands are jumping on the bandwagon of blogger collaborations. There have been quite a few that have impressed us recently.

While it is very much ‘du jour’ at the moment, here at Teacup – we really hope that brands learn to think outside of the box a little and don’t follow in the steps of every other brand.

Saying that, here are some of our favourites:

Emily Johnson’s bag project with Coach:

Emily from Fashion Foie Gras with her Coach bag

Emily from Fashion Foie Gras with her Coach bag

Emily worked with luxury brand coach to produce a gorgeous bag, which had everything from a removable iPad2 case, to a shoe compartment and more. The brand also held an amazing launch party for this, this week – which saw some of the top names in fashion attend.

FarFetch‘s shoe design project, SixBy6 Bloggers:

The shoes designed by the Cherry-Blossom-Girl

The shoes designed by the Cherry-Blossom-Girl

Created by SIXLondon, the brand really went all out in choosing the bloggers they wanted to work with: Susie BubbleStyle Salvage,FacehunterCaroline’s ModeThe Man Repeller and The Cherry Blossom Girl.

Our favourites were the shoes by The Cherry Blossom Girl – so chic.

What do you think about blogger collaborations? Are they too hyped up now?

So which are the most popular Fashion brand Facebook pages?

12 Oct

There are many brands on Facebook trying to leverage this platform in order to turn followers into buyers. But who is doing it well? Created by Fashion United, the following chart shows which fashion brands are most popular, which normally means regular engagement, interaction and posting:

The most popular Fashion brand Facebook pages

The most popular Fashion brand Facebook pages

Do you follow any of these brands on Facebook? Who else do you think is doing well?

You need a ‘Klout’ score of 40 or over to come to this event…

15 Sep

In a new move, The recent Fashion’s Night Out party at Bal Harbour Shops in Florida didn’t let people in if they didn’t have a Klout score of 40 or more.

Guests Needed Klout Score Of Over 40 To Get Into Fashion's Night Out Party

Klout is an online tool that measures your online influence out of 100. So if you were a 39? You were shown the door.

Not very sure this was a great move, as Klout can be manipulated and excludes very talented bloggers who may have been just under this.

What do you think?

How Magazines Are Getting Clever With Social Media:

31 Aug

As magazine readers spend more time online, publications are thinking about how they can use social media work for their advertisers.

Marie Claire has recently pulled a very clever move which means it is using social media as a way to make the publication stronger.

“Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazine’s editors. The “Gotta Have It!” contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to “like” the product as well as the magazine, and the more people vote and like the products, the more publicity they’ll generate for Marie Claire’s advertisers.”

Condé Nast has also introduced a Web tool called Condé Nast Social Sidekick, which streamlines content from six fashion and beauty titles, letting their advertisers get involved with the most popular and shared content. Gucci is the first brand to step up and sponsor the unit.

Who says social media will be the death of magazines?

Telegraph Fashion to relaunch as social shopping hub

27 Aug
The Telegraph Social Shopping Platform

The Telegraph Social Shopping Platform

The Telegraph is known for its expertise in the fashion world and to play on this, the popular website is going to launch its own social shopping hub.

Along with its fashion and retail experts recommending fashion items and news, the focus will very much play on user-generated content. This all comes at a time when sites such as Polyvore, Lookbook.nu and more are doing so well.

Ecommerce and content will go hand in hand on the website, with readers of The Telegraph home site being shown to be three times as likely to buy from the site.

Users directed to Telegraph Fashion content from Facebook were also identified as greater consumers of content.

The Guardian is also onto the same idea, launching a similar platform in autumn.

What do you think? Would you buy from these newspapers?

The Tale of John Lewis and the Virtual Mirror

15 Aug
Is John Lewis' mirror like Disney's magic mirror?

Is John Lewis' mirror like Disney's magic mirror?

Who needs a normal mirror any more, when John Lewis is set to be installing virtual mirrors into its stores! It won’t be like the magic mirror from Snow White, but it is nearly as exciting.

Shoppers will be able to try on clothes through the mirror, by having the clothes super imposed onto their reflections! You’ll also be able to use social media as part of the experience, using these channels to get opinions from family and friends. Although there are apparently still some privacy issues being sorted out.

Even more exciting is that other retailers such as New Look are also in talks about the virtual mirror.

What do you guys think? Do you like the idea of the virtual mirror?

Social media news roundup

2 Aug

Grab yourselves a cuppa (tea – naturally..) it’s time for the Teacup social media roundup!

Stylist Magazine Analyses the Rise and Rise of Twitter Following Amy Winehouse Death

Following the news of the superstar’s death and how Twitter broke the news, the magazine looks at how Twitter aggregates news content. Today, there’s no arguing with Twitter’s status as a vital news resource. More than 200 million tweets are sent every day, and Twitter is currently seeing more than 40% growth in mobile usage every quarter. http://bit.ly/nwtxnP

Fashion Blogger To Start Own Social Network

Fashion blogger Poppy Dinsey

Fashion blogger Poppy Dinsey

After starting a blog where she posts a picture of herself each day in a different outfit, Poppy Dinsey has attracted up to 90,000 visits a month. Because of this, the ambitious blogger is going to start her own social network. http://bit.ly/rf997Z

Gap Catches Onto Social Media

The retailer is set to spend 40% more on social and digital this Autumn, using Facebook as it’s main player to communicate with customers. Perhaps this will see it reach its aim of attracting more 28 – 29 year olds. http://bit.ly/qKJaMg

ASOS Launches iPad Edition of Magazine

 The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. http://bit.ly/rkWlQy

Facebook Makes it Easier to Announce Pregnancy

If the thought of simply updating your status with the good news seemed like hard work(!), now, Facebook lets people announce that they are expecting through a status update that includes anticipated date of birth and name(s). http://bit.ly/r3opyy

Online Shopping Changed Forever with the 3D virtual changing room

30 Jul

Remember all of those times you’ve shopped online and there’s always the problem of not knowing it your purchase will even fit you? Well that’s all going to change with the launch of the virtual changing room!

Styku

What a 3D scan will look like...

A very clever company called Styku has done just that and is working with retailers and fashion designers.

What does it involve?

Well, we’re glad you asked! It’s basically a 3D scanning software, which will scan your body directly using (patent-pending) technology with Xbox-Kinect. Or for those who don’t have that, using the technology in partnering retailers.

Just think you’ll never have clothes that don’t fit ever again!

But it’s also going to be great for fashion designers, who can use the technology to create 3D product samples, which will save lots of waste marterial. So it’s good for the environment too!

You can have a try for yourself here:  http://tryon.styku.com.