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Pinterest. What is it and how can it help my business?

12 Jan

You must get ready for a new addiction. Yes that’s right, there’s a new social media channel and you’re going to be hooked. Pinterest.

Pinterest

Pinterest

What is Pinterest?

Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorised collections, or boards. Think of it like an interactive, shareable scrapbook. You can follow and tag users, comment on their boards and much more.

How it Works:

  1. Request an invite from someone you know who might be on there, you can also login using your Facebook or Twitter account for instant access.
  2. Pinning is easy with the official Pin It Button, a simple drag-and-drop browser extension. When you come across an image you like, just click the button and select the corresponding picture. Assign the pin to a Board, add accompanying text, and you’re done.
  3. To install the “Pin It” button in Chrome:
    1. Display your Bookmarks by clicking the Wrench Icon > Tools > Always Show Bookmarks Bar
    2. Drag the “Pin It” button to your Bookmarks bar
    3. When you are browsing the web, push the “Pin It” button to pin an image

    Once installed in your browser, the “Pin It” button lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.

    Pinterest boards

    Pinterest boards

How to use it for business:

Once again, as with any social network, you can really humanise your business and bring a very fun, creative element to it with Pinterest. Here’s how to make it work for you:

  1. Find new customers: Pinterest is collaborative, so use this to drive more people to your site by following other people, commenting on their boards and posting frequently.
  2. Inspirational: You might see this as just another site which demands more of your time, but you’ll find that it can drive ideas for your business blog and you can create moodboards for new campaigns using photography and more on this site.
  3. Hold a competition: As you’ve seen through Twitter and Facebook, people love a good competition.
  4. Don’t just promote your own product: Pinterest might seem like a natural place to promote your small business, but do so with caution. It’s frowned upon to spam your Boards with nothing but your own products or projects. That doesn’t mean it’s outright banned, but you need to contribute more to the community if you want to stay in its good graces
  5. Drive traffic to your site: Pinterest is a great and creative way to drive traffic to your site. If your boards are interesting, you look interesting and so people will take an interest in you!

Are you on Pinterest? What do you think of it?

We’ve joined here.

Don’t forget to forget to follow us on Facebook and Twitter.

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What’s happening in social media this week:

4 Jan
What's happening in social media?

What's happening in social media?

What will happen in social media in 2012: Now that the New Year is upon us world wide, it is no secret that people are scrambling to find new ideas to incorporate into social media — Online Media Direct

How to not tweet with your customers: We’ve all heard the horror stories of businesses handling complaints and bad feedback on social media poorly — Social Media Today

Social media spurs sales for independent retailers: How small retailers are using the free digital channels to increase their revenue — Freep

Facebook Page best practices: Buddy Media’s Michael Lazerow gave a talk at LeWeb in December looking at Facebook Page best practices —  Buddy Media

Six tips for building a high quality blog following: How to turn visitors into loyal readers and perhaps even customers. Mashable

Some of the most read blog post on our favourite digital blog:  If one thing’s for sure, it’s that the digital world moves quickly. With 2012 already upon us we hardly have time to reflect on the year. L2 Think Tank

Dear Blogger…

18 Dec
Dear blogger...
Dear blogger…

“I’m getting more email pitches that start out with “Dear Blogger

Dear Blogger tells people that you don’t care enough about them to read their blog and learn their name.”

This is the opening of an article we have just read that shows what more bloggers are experiencing. A generic outreach from brands and agencies to bloggers, who can’t even be bothered to put in their name.

Would you do that to a journalist on The Times? No? Well a blogger is just as important. Want to know why? Because if you want anyone to write about you, then you have to target that person personally and NEVER generically.

Bloggers are much more than just their blog. They operate through several channels and you can never just assume that because you’re wanting them to mention your brand on the blog, that this is the only way you can talk to them. Bloggers are brands in themselves, they understand marketing on a new level and this is why you have to get it right, you cannot risk generic pitches.

Bloggers, have you ever been approached like this? What do you have to say to brands/agencies who approach you like this?

Original article from here.

Breaking news: Facebook Time is now available for everyone!

15 Dec

That’s right! Remember everyone getting excited not so long ago, about the big Facebook changes coming along?

Well they’re here now.

Facebook timeline

Facebook timeline

The Timeline is a radical redesign of Facebook‘s user profile pages, introduced at Facebook’s F8 conference in September. Instead of merely listing your interests and personal info, the Timeline shows a detailed overview of your life on Facebook, with the ability to check out what you’ve been out to at a particular point in time.

To enable Timeline, go to this page and click on “Get Timeline.”

It’s going to take a bit of getting used to, and the best bit is that have a seven-day period where you can review anything that comes onto your timeline and if you want to publish it.

We can’t wait for the brand pages to become available. What do you think of the new changes?

Finally! Facebook pages get private messages

12 Dec
Facebook brand pages gets private messages

Facebook brand pages gets private messages

It’s a moment a lot of businesses have been waiting for – for Facebook pages to receive private messages.

It’s often been an irk when running campaigns, or handling customer complaints – when you can’t private message your page’s followers from the brand page.

Specifically, people don’t have to have liked the page for them to message you, so it will widen your net significantly in who you can talk to from your brand’s page. However, you can only respond to messages people send you, you can’t proactively message people…yet.

It’s going to be a huge step in keeping everything in the social sphere and more active, instead of having to move away to email. A huge plus.

What do you think? Will you be using this new feature?

For any help with social media or Facebook, get in touch with us.

Why comments are more valuable than likes on Facebook

3 Dec
Here at Teacup, we tell our clients that the way to really make your social media count is by enocuraging engagement with comments and not just likes.Now there’s research to support this, showing that for every comment a post gets, it received an average of 15 clicks, compared to just 3 for every like. This means that brands need to encourage this by creating stimulating discussion.
What does this mean?

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

A graph showing the relation between shares and clicks

A graph showing the relation between shares and clicks

How to do this:

  1. Create weekly discussions on your Facebook page and show some interest in your audience
  2. Competitions: these will get new people interested in your page and also shows you’re giving back to your community
  3. Make your company human: show your audience the people behind the company with photos, news of what’s happening and you’ll see they soon to start to respond.

If you ever want help managing your Facebook community, get in touch with us at Teacup!

Blogger collaborations – all the rage

24 Nov

It seems more and more brands are jumping on the bandwagon of blogger collaborations. There have been quite a few that have impressed us recently.

While it is very much ‘du jour’ at the moment, here at Teacup – we really hope that brands learn to think outside of the box a little and don’t follow in the steps of every other brand.

Saying that, here are some of our favourites:

Emily Johnson’s bag project with Coach:

Emily from Fashion Foie Gras with her Coach bag

Emily from Fashion Foie Gras with her Coach bag

Emily worked with luxury brand coach to produce a gorgeous bag, which had everything from a removable iPad2 case, to a shoe compartment and more. The brand also held an amazing launch party for this, this week – which saw some of the top names in fashion attend.

FarFetch‘s shoe design project, SixBy6 Bloggers:

The shoes designed by the Cherry-Blossom-Girl

The shoes designed by the Cherry-Blossom-Girl

Created by SIXLondon, the brand really went all out in choosing the bloggers they wanted to work with: Susie BubbleStyle Salvage,FacehunterCaroline’s ModeThe Man Repeller and The Cherry Blossom Girl.

Our favourites were the shoes by The Cherry Blossom Girl – so chic.

What do you think about blogger collaborations? Are they too hyped up now?

New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

Facebook: UK v USA stats

4 Nov

We came across this fabulous inforgraphic today, which compares Facebook users from the USA and UK. Created by BLiNQ Media and visual.ly, it reveals some rather interesting figures:. Burberry came up top for UK brands, representing fashion quite nicely.

Facebook US and UK statistics

Facebook US and UK statistics