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New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

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Teacup’s favourite Lookbook.nu Halloween looks

1 Nov
Those clever people at American Apparel are working with fashion social networking site Lookbook.nu to run a Halloween competition. The fashionistas on the site got their Halloween on and here are some of our favourite entires:
Burton's Doll by Ruby T
Burton’s Doll by Ruby T
Skeleton by Ashleigh F
Skeleton by Ashleigh F
Scary fashion rabbit by Lina T
Scary fashion rabbit by Lina T
What do you think? Which is your favourite? 

A brand’s guide to working with bloggers:

19 Oct

Here at Teacup, we wish for bloggers and brands to forge relationships that are strategic, honest and effective.

Brands working with blogs

Brands working with blogs

There are so many brands and agencies out there who know they should be working with bloggers. After all, there are  many whisperings on how successful this can be for competitors, and how they too should be doing it. So they put a lot of pressure on the agency/ PR to start reaching out.

The problem? A lot of brands and agencies still don’t know how to work with bloggers. Here are some tips:

1) Don’t send out a mass email. No one is going to thank you for it. It’s impersonal and if not relevant, then it shows you’re not reading the blogs you’re trying to target.
2) When emailing, don’t get the name of the blogger wrong, or write ‘Dear Fashion Blogger’. How is anybody going to respond positively to that?
3) When working with a blogger on a sponsored post, don’t try and remove the ‘sponsored post’ from the blog. It has to be there legally. It’s the same as with magazines, the reader has to know when it’s an advertorial!
4) Don’t assume all bloggers will write for free. You’re getting that blogger’s time, readers (that they have personally built up) and reputation, aswell as content. That is worth paying for. If it’s not, then why are you talking to the blogger in the first place?
5) Remember bloggers are also marketeers, with rates for advertising. Write to them and see if you can work work with them on a commercial level.

6) Don’t send irrelevant content to a blogger. Why would a fashion blogger want to write about duck liver pate? Make sure you know you’re sending the right information, otherwise you will look unprofessional! And the chances are the blogger will tell their wide community of other bloggers.

7) Build a relationship with the blogger and make it personal (but professional!). You’re guaranteed to have more luck working with the blogger community, if you’re a part of it. Get involved in conversations, become part of their world. Then you might have a chance of understanding it.

Do you have any other tips you can add to this? Let us know in the comment box.

If you need help with your blogger outreach, we have a huge blogger database across fashion and beauty and as bloggers ourselves, we get it, so get in touch at hello@theteacupagency.com

London Fashion Week goes digital!

13 Sep

Everyone wants to be at London Fashion Week. Well, at least most people do.

Launched in February 2010, the LFW’s Digital Schedule is here once again and makes this global event accessible to everyone. It brings together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.

Excitingly, this season there’s going to be a digital film part of the agenda, which we at Teacup love the idea of.  Highlights include a day of films by NEWGEN alumni, an afternoon showcasing Estethica brands and an evening with Test Mag.
Films will be screened on a loop between live streams.

What do you think of the digital streaming of the show?

Teacup’s new logo!

10 Sep

Well it’s here. Our new logo and yes we are very excited.

We’ve been working with Jo Gifford from Cherry Sorbet Creative who understood from the word GO what we wanted! If you need any creative/design/editorial work doing – check them out.

So without further ado..here it is:

The Teacup Agency logo

The Teacup Agency logo

What do you guys think?

Blogger’s Spotlight: Teacup Meets Kate from The Style Bite

20 Aug
Kate from The Style Bite blog

Kate from The Style Bite blog

Welcome to the second episode in our ‘Blogger’s Spotlight’ feature. This time we talk to the lovely Kate Winthrop from the brilliant blog The Style Bite. It has everything you need to know about affordable fashion, as well as some brilliant anecdotes from Kate herself. So grab a cuppa and get reading:

We are loving your blog – how long have you been blogging for? 

On August 31st I’ll have been blogging for a year. I got into it on a whim and, if I’m honest, didn’t think I’d stick at it – but a year later, here I am, still loving it!

How would you describe your blog in three words?

Fashion, fun, flirting…

What’s your best blogging highlight? 

There have been so many! I think one is obviously coming second to Susie Bubble at Handbag.com’s Fashion Awards last month. I couldn’t believe it, I was shocked to be shortlisted so to come second was just fabulous.

The second (sorry, I know you said ‘highlight’, but I couldn’t pick just one!), is my daily viewing rates, since the redesign of the site, I get 100 hits a day – which compared to a lot of blogs isn’t a lot, but to me, it’s amazing – it’s what continues to motivate me, to know that people come back to read my chit-chat about nothing. I honestly can’t tell you how much I appreciate people reading my blog!

And worst?

I moved earlier in the month and have yet to set-up broadband, meaning no internet. I find blogging really therapeutic – a real release from the stress of the day, and not being able to do what I love, when I want is killing me!

Have you been to any blogger meetups yet? What were your thoughts?

I haven’t yet but I’m dying to go to one! I think one of the best things about blogging is the friends you make. I know that sounds really cheesy, but it’s true – and no one tells you about this! When you become a blogger you become part of this huge online community which is so nice.

What’s your favourite thing to blog about? 

My favourite posts? Hmm, this is a tough question. I love to create moodboards (from a creative point-of-view) and on the writing side, I really love to do the odd dating post.

What are your other interests outside of fashion?

I’m a real animal lover – so I love to take my dog for a long walk. Since moving, I’ve started to become quite passionate about interior design and (though this normally takes a bit of a push to get there.) I do like doing classes at the gym.

What do you do for a day job?

By day, I’m a PR & Marketing executive for a creative brand communications agency, I’ve learnt so much here about the importance of building a brand, engaging with your market and much, much more. It’s been such a great environment to help grow The Style BITE in the way that I wanted.

Which are your favourite bloggers and why?

Oh my, there are SO many – so I’m going to pick some off the top of my head. Sara Luxe always has amazing outfit posts and is just generally lovely (www.saraluxe.com), Freya Hill writes amazingly over at (www.freyahilltalkingaboutnothing.blogspot.com), I always find myself heading to Laura Whalebone’s blog love her style and her writing is so friendly, (www.thatssoyestreday.blogspot.com), The Style Box (www.thestylebox.com) written by Emma, I always feel like I’m sitting down for lunch and having a nice chat with her when I read her blog. Oh and I couldn’t not mention Gurd Loyal who writes Style Cupid – don’t you love that for a blog name? Amazing street-style snaps and hilarious writing – seriously http://www.stylecupid.typepad.com OH and his Twitter feed keeps me giggling all day! Sorry if I missed anyone, I have a huge list on my laptop at home with all my favourite blogs on – but there’s a few for you to be getting on with ha ha 😉

 What makes you tick? What gets you excited enough to post about? 

What I really get excited about posting is when I find a new affordable brand! To me, that’s like finding a gold mine of clothes, and blogging about it is that moment where you say to your girlfriends or sisters ‘LOOK what I just found, let’s go shopping!’.

There you have it. Have you read Kate’s blog? Go and visit it here.

Announcing Teacup’s First Client: Emesha

16 Aug
Here at Teacup, we love fashion. We love form. And we wanted to work with clients who loved it as much as we did. That’s why when we saw the luxury fashion label Emesha – we knew it was perfect.

Emesha Autumn/Winter 11 collection

Emesha Autumn/Winter 11 collection

Emesha is a great example of style over substance. This eco-luxe label produces beautiful clothes that are so well structured and designed, that being ethical never looked so good.
This very talented designer, Emesha Nagy comes from Hungary and graduated from the London College of Fashion and went onto work for industry giants –  Vivienne Westwood and Jasper Conran, before going out on her own and creating  her own label.
It’s all about the details with this brand – bubble-shaped dresses, sharp, sharp tailoring all created from sustainably-sourced fabrics.
Teacup will be working with the brand to further their digital presence and is very excited to get started on this amazing project.
Delve into the wonderful world of Emesha on:
Have love for Emesha? Then get in touch at hello@theteacupagency.