Why comments are more valuable than likes on Facebook

3 Dec
Here at Teacup, we tell our clients that the way to really make your social media count is by enocuraging engagement with comments and not just likes.Now there’s research to support this, showing that for every comment a post gets, it received an average of 15 clicks, compared to just 3 for every like. This means that brands need to encourage this by creating stimulating discussion.
What does this mean?

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

A graph showing the relation between shares and clicks

A graph showing the relation between shares and clicks

How to do this:

  1. Create weekly discussions on your Facebook page and show some interest in your audience
  2. Competitions: these will get new people interested in your page and also shows you’re giving back to your community
  3. Make your company human: show your audience the people behind the company with photos, news of what’s happening and you’ll see they soon to start to respond.

If you ever want help managing your Facebook community, get in touch with us at Teacup!

Advertisements

Blogger collaborations – all the rage

24 Nov

It seems more and more brands are jumping on the bandwagon of blogger collaborations. There have been quite a few that have impressed us recently.

While it is very much ‘du jour’ at the moment, here at Teacup – we really hope that brands learn to think outside of the box a little and don’t follow in the steps of every other brand.

Saying that, here are some of our favourites:

Emily Johnson’s bag project with Coach:

Emily from Fashion Foie Gras with her Coach bag

Emily from Fashion Foie Gras with her Coach bag

Emily worked with luxury brand coach to produce a gorgeous bag, which had everything from a removable iPad2 case, to a shoe compartment and more. The brand also held an amazing launch party for this, this week – which saw some of the top names in fashion attend.

FarFetch‘s shoe design project, SixBy6 Bloggers:

The shoes designed by the Cherry-Blossom-Girl

The shoes designed by the Cherry-Blossom-Girl

Created by SIXLondon, the brand really went all out in choosing the bloggers they wanted to work with: Susie BubbleStyle Salvage,FacehunterCaroline’s ModeThe Man Repeller and The Cherry Blossom Girl.

Our favourites were the shoes by The Cherry Blossom Girl – so chic.

What do you think about blogger collaborations? Are they too hyped up now?

New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

Facebook: UK v USA stats

4 Nov

We came across this fabulous inforgraphic today, which compares Facebook users from the USA and UK. Created by BLiNQ Media and visual.ly, it reveals some rather interesting figures:. Burberry came up top for UK brands, representing fashion quite nicely.

Facebook US and UK statistics

Facebook US and UK statistics

Teacup’s favourite Lookbook.nu Halloween looks

1 Nov
Those clever people at American Apparel are working with fashion social networking site Lookbook.nu to run a Halloween competition. The fashionistas on the site got their Halloween on and here are some of our favourite entires:
Burton's Doll by Ruby T
Burton’s Doll by Ruby T
Skeleton by Ashleigh F
Skeleton by Ashleigh F
Scary fashion rabbit by Lina T
Scary fashion rabbit by Lina T
What do you think? Which is your favourite? 

10 quick facts you should know about consumer behaviour on Facebook:

21 Oct
We all know that brands are now on Facebook, but the interesting this is, how are consumers reacting with these brands?
Recently, a study by Constant Contact and market research firm Chadwick Martin Bailey revealed some pretty interesting facts about how people react to a brand on Facebook:
    1. Consumers interact with their favorite brand on Facebook far more than they do on other social networks
    2. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
    3. 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook
    4. 52% of those who go online said that they spend at least one hour a week on Facebook
    5. 76% of consumers said they have never “un-Liked” a brand on Facebook
    6. 77% of consumers said they interact with brands on Facebook primarily through reading posts and newsfeeds
    7. 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands
    8. 58% of consumers said they “Like” a brand on Facebook because they are a customer of that brand
    9. 45% of consumers said they spend most of their time on Facebook in the newsfeed
    10. 69% of consumers said they want to hear from some brands on Facebook more than others

A brand’s guide to working with bloggers:

19 Oct

Here at Teacup, we wish for bloggers and brands to forge relationships that are strategic, honest and effective.

Brands working with blogs

Brands working with blogs

There are so many brands and agencies out there who know they should be working with bloggers. After all, there are  many whisperings on how successful this can be for competitors, and how they too should be doing it. So they put a lot of pressure on the agency/ PR to start reaching out.

The problem? A lot of brands and agencies still don’t know how to work with bloggers. Here are some tips:

1) Don’t send out a mass email. No one is going to thank you for it. It’s impersonal and if not relevant, then it shows you’re not reading the blogs you’re trying to target.
2) When emailing, don’t get the name of the blogger wrong, or write ‘Dear Fashion Blogger’. How is anybody going to respond positively to that?
3) When working with a blogger on a sponsored post, don’t try and remove the ‘sponsored post’ from the blog. It has to be there legally. It’s the same as with magazines, the reader has to know when it’s an advertorial!
4) Don’t assume all bloggers will write for free. You’re getting that blogger’s time, readers (that they have personally built up) and reputation, aswell as content. That is worth paying for. If it’s not, then why are you talking to the blogger in the first place?
5) Remember bloggers are also marketeers, with rates for advertising. Write to them and see if you can work work with them on a commercial level.

6) Don’t send irrelevant content to a blogger. Why would a fashion blogger want to write about duck liver pate? Make sure you know you’re sending the right information, otherwise you will look unprofessional! And the chances are the blogger will tell their wide community of other bloggers.

7) Build a relationship with the blogger and make it personal (but professional!). You’re guaranteed to have more luck working with the blogger community, if you’re a part of it. Get involved in conversations, become part of their world. Then you might have a chance of understanding it.

Do you have any other tips you can add to this? Let us know in the comment box.

If you need help with your blogger outreach, we have a huge blogger database across fashion and beauty and as bloggers ourselves, we get it, so get in touch at hello@theteacupagency.com

So which are the most popular Fashion brand Facebook pages?

12 Oct

There are many brands on Facebook trying to leverage this platform in order to turn followers into buyers. But who is doing it well? Created by Fashion United, the following chart shows which fashion brands are most popular, which normally means regular engagement, interaction and posting:

The most popular Fashion brand Facebook pages

The most popular Fashion brand Facebook pages

Do you follow any of these brands on Facebook? Who else do you think is doing well?

Tea time with Jen from Little Bird Fashion

10 Oct

Teacup sat down with Jen from Little Bird Fashion, to talk about blogging, fashion and social media. If you haven’t met Jen before, then she’s lovely, honest and has an eye for a good bargain!

The Teacup Agency's spotlight on Jen from Little Bird Fashion

The Teacup Agency's spotlight on Jen from Little Bird Fashion

  1. How long have you been blogging for?

I started A Little Bird Told Me in 2009 but have been blogging in one way or another since 2001

  1. What made you want to start a blog?

I love fashion and had been documenting my outfits for years – first on paper, then in forums. I stumbled across the American blog What I Wore and realise there was a whole community of people actually photographing their daily looks. So I joined in!

  1. How would you describe your blog if it were a person?

Honest, self-depracating, friendly and a total enabler

  1. What would you say your greatest blogging accomplishment is?

Being nominated for a Cosmopolitan Blog Award is pretty exciting!

  1. When did you get into self photography to show your style? Has it helped to improve your visitor growth?

My blog has always been about the daily outfit photo. In the beginning that’s all I did, but over the last year I’ve branched out to include different content and give the blog some variety. But the outfit photos are always the most popular and definitely drive the most visits.

  1. What’s the hardest thing about blogging?

Keeping up with everything. I can completely understand why it’s a full time job for some!

  1. How can bloggers improve their relationships with brands?

I think being aware of brands and what they’re doing shows you have a real interest in them. Also think about how your blog could benefit a brand, and how it fits into their marketing strategy. But don’t be pushy – brands want to work with bloggers, not blaggers. Oh, and be polite!

8.   And how can brands improve their relationships with bloggers?

The brands that do blogger outreach well have developed personal relationships with a small number of bloggers. The blanket email approach doesn’t work – if brands don’t value the blogger, why should the blogger value the brand

9. What is your opinion on London Fashion Week’s change of press accreditation for bloggers? How does this affect the Industry do you think?

I understand the reasons behind their actions but thought it was handled badly. The fashion industry (especially designer fashion) has been slow to embrace the digital age and so giving bloggers the cold shoulder wasn’t a wise move… but hopefully it’s just a learning curve and the issues can be addressed next season.

      10.  What are your top three blogs?

Oh, that’s too hard! Not my top three, but a few of my favourites are The Glamourai (http://www.theglamourai.com/) for total fashion inspiration, The Secret Diary of Katie Khan (http://www.katiekhan.co.uk/) for her hilarious view of the world and Vintage Vixen (http://vintagevixon.blogspot.com/) for her amazing second hand style.

Find out more about Jen and her brilliant blog at http://www.littlebirdfashion.com.

Follow us on

The Fashion Week Infographic

9 Oct

Those clever people at 1000 Heads created a nifty little Infographic for fashion week and who was tweeting about what the most. It shows Burberry as the most talked about label- but who’s surprised? They had a sensational social media campaign: