Tag Archives: agencies

Dear Blogger…

18 Dec
Dear blogger...
Dear blogger…

“I’m getting more email pitches that start out with “Dear Blogger

Dear Blogger tells people that you don’t care enough about them to read their blog and learn their name.”

This is the opening of an article we have just read that shows what more bloggers are experiencing. A generic outreach from brands and agencies to bloggers, who can’t even be bothered to put in their name.

Would you do that to a journalist on The Times? No? Well a blogger is just as important. Want to know why? Because if you want anyone to write about you, then you have to target that person personally and NEVER generically.

Bloggers are much more than just their blog. They operate through several channels and you can never just assume that because you’re wanting them to mention your brand on the blog, that this is the only way you can talk to them. Bloggers are brands in themselves, they understand marketing on a new level and this is why you have to get it right, you cannot risk generic pitches.

Bloggers, have you ever been approached like this? What do you have to say to brands/agencies who approach you like this?

Original article from here.