Tag Archives: brands

Dear Blogger…

18 Dec
Dear blogger...
Dear blogger…

“I’m getting more email pitches that start out with “Dear Blogger

Dear Blogger tells people that you don’t care enough about them to read their blog and learn their name.”

This is the opening of an article we have just read that shows what more bloggers are experiencing. A generic outreach from brands and agencies to bloggers, who can’t even be bothered to put in their name.

Would you do that to a journalist on The Times? No? Well a blogger is just as important. Want to know why? Because if you want anyone to write about you, then you have to target that person personally and NEVER generically.

Bloggers are much more than just their blog. They operate through several channels and you can never just assume that because you’re wanting them to mention your brand on the blog, that this is the only way you can talk to them. Bloggers are brands in themselves, they understand marketing on a new level and this is why you have to get it right, you cannot risk generic pitches.

Bloggers, have you ever been approached like this? What do you have to say to brands/agencies who approach you like this?

Original article from here.

What does Twitter’s redesign mean for brands?

14 Dec

You may have noticed that Twitter has redesigned its interface, to introduce new ways of doing things and new ways of interacting.

It’s always a little scary when a social site changes the way it works, but it does just take a bit of time to get used to it.

The update has also seen the addition of enhanced brand pages:

New brand profile pictures on Twitter

New brand profile pictures on Twitter

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Which is perfect for brand’s development and exposure on Twitter! What do you think of the new development?

New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below