Tag Archives: business social media

What does Twitter’s redesign mean for brands?

14 Dec

You may have noticed that Twitter has redesigned its interface, to introduce new ways of doing things and new ways of interacting.

It’s always a little scary when a social site changes the way it works, but it does just take a bit of time to get used to it.

The update has also seen the addition of enhanced brand pages:

New brand profile pictures on Twitter

New brand profile pictures on Twitter

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Which is perfect for brand’s development and exposure on Twitter! What do you think of the new development?