Tag Archives: digital

Infographic: Facebook’s 2011 Highlights

23 Jan

We all love Facebook don’t we? It is a key player in social media marketing and even acts as a secondry website for most brands.

We wanted to share a great infographic from Socialbakers, looking at Facebook’s headline stats last year, including top brand pages:

Facebook 2011 Infographic

Facebook 2011 Infographic

All About Augmented Reality, Fashion and Beauty

17 Jan

You have heard another buzz term being put out there recently – ‘augmented reality’. While this may sound like something from The Matrix,  it’s actually a new breed of app technology that’s taking the world by storm.

So what exactly is it?

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Just like with the 3D technology and the glasses-free 3D technology, this is actually an old concept that didn’t develop further because there weren’t gadgets or devices to propel a mass adoption.

With the latest generation of augmented reality apps, there’s a lot of fun to be had on your phone. Here are some of our favourites:

eBay's app

eBay's app

  1. eBay’s app allows you to try sunglasses on virtually! You can choose different styles, fit the glasses to your face using a pinch and zoom measurement and then purchase the perfect pair, right from the palm of your hand!
  2. Google Goggles [iPhone, Android. Free.] This augmented reality app from the search colossus uses your phone’s camera to provide text and image translations plus information on landmarks and works of art. One major caveat: you need a data connection to use it, so know your roaming fees.
  3. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen.

5. Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at.
How’s fashion and beauty embracing it?

Burberry's AR show

Burberry's AR show

AR might be a catchy thing to do with mobile, but it also goes beyond this. Retailers are using it. In April last year, Burberry celebrated its Beijing store opening with an AR catwalk show in which holographic Burberry-clad models appeared to walk among the live models.

 

Hugo Boss had a ‘media wall’ which allowed customers to ‘dress’ models onscreen, who responded to their movements – walking, looking and moving with them.

As with fashion and beauty, there’s an element of fantasy here and that’s why it works:

Shiseido's Magic Mirror

Shiseido's Magic Mirror

Shiseido’s Magic Mirror, now touring British department stores, is an AR-facilitated make-up simulator that allows shoppers to test products without being smeared with unsuitable makeup.

So you see, it’s as limited as your imagination allows it be!

Have questions about social media? Get in touch at hello@theteacupagency

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Breaking news: Facebook Time is now available for everyone!

15 Dec

That’s right! Remember everyone getting excited not so long ago, about the big Facebook changes coming along?

Well they’re here now.

Facebook timeline

Facebook timeline

The Timeline is a radical redesign of Facebook‘s user profile pages, introduced at Facebook’s F8 conference in September. Instead of merely listing your interests and personal info, the Timeline shows a detailed overview of your life on Facebook, with the ability to check out what you’ve been out to at a particular point in time.

To enable Timeline, go to this page and click on “Get Timeline.”

It’s going to take a bit of getting used to, and the best bit is that have a seven-day period where you can review anything that comes onto your timeline and if you want to publish it.

We can’t wait for the brand pages to become available. What do you think of the new changes?

What does Twitter’s redesign mean for brands?

14 Dec

You may have noticed that Twitter has redesigned its interface, to introduce new ways of doing things and new ways of interacting.

It’s always a little scary when a social site changes the way it works, but it does just take a bit of time to get used to it.

The update has also seen the addition of enhanced brand pages:

New brand profile pictures on Twitter

New brand profile pictures on Twitter

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Which is perfect for brand’s development and exposure on Twitter! What do you think of the new development?

New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

Facebook: UK v USA stats

4 Nov

We came across this fabulous inforgraphic today, which compares Facebook users from the USA and UK. Created by BLiNQ Media and visual.ly, it reveals some rather interesting figures:. Burberry came up top for UK brands, representing fashion quite nicely.

Facebook US and UK statistics

Facebook US and UK statistics

10 quick facts you should know about consumer behaviour on Facebook:

21 Oct
We all know that brands are now on Facebook, but the interesting this is, how are consumers reacting with these brands?
Recently, a study by Constant Contact and market research firm Chadwick Martin Bailey revealed some pretty interesting facts about how people react to a brand on Facebook:
    1. Consumers interact with their favorite brand on Facebook far more than they do on other social networks
    2. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
    3. 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook
    4. 52% of those who go online said that they spend at least one hour a week on Facebook
    5. 76% of consumers said they have never “un-Liked” a brand on Facebook
    6. 77% of consumers said they interact with brands on Facebook primarily through reading posts and newsfeeds
    7. 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands
    8. 58% of consumers said they “Like” a brand on Facebook because they are a customer of that brand
    9. 45% of consumers said they spend most of their time on Facebook in the newsfeed
    10. 69% of consumers said they want to hear from some brands on Facebook more than others

So which are the most popular Fashion brand Facebook pages?

12 Oct

There are many brands on Facebook trying to leverage this platform in order to turn followers into buyers. But who is doing it well? Created by Fashion United, the following chart shows which fashion brands are most popular, which normally means regular engagement, interaction and posting:

The most popular Fashion brand Facebook pages

The most popular Fashion brand Facebook pages

Do you follow any of these brands on Facebook? Who else do you think is doing well?

What do you think of bloggers having agents?

29 Sep

 

BryanBoy by Moises Quesada

BryanBoy by Moises Quesada

As brands make more and more demands from bloggers, there are some who have no idea how to handle the touchy subject of money. If a brand can get something for free, they will normally try to.

There’s still not a lot of understanding from brands, that bloggers are more than people who want freebies. Bloggers work hard for their content, sometimes posting up to three times a day, taking photographs and sourcing their own stories. Bloggers are writers, community builders and marketers and brands need to treat them as such.

The next stage in this development is that some bloggers are hiring agents to deal with the brands on the commercial side of things, so they are left to handle the creative.

Lindsay Calla, the 27-year-old behind the fashion blog Saucy Glossie works with Digital Brand Architects, a new agency in New York that represents fashion and lifestyle bloggers, brokering endorsement deals with fashion labels, signing up advertisers and, in some cases, booking lucrative television commercials. Tve ever popular Bryanboy signed with Creative Artists Agency, a Hollywood firm better known for representing A-list actors!

But what do you think? Would you as a blogger, sign with an agency? Or do you think the whole thing is pompous?

Full article can be read on the New York Times. 

London Fashion Week goes digital!

13 Sep

Everyone wants to be at London Fashion Week. Well, at least most people do.

Launched in February 2010, the LFW’s Digital Schedule is here once again and makes this global event accessible to everyone. It brings together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.

Excitingly, this season there’s going to be a digital film part of the agenda, which we at Teacup love the idea of.  Highlights include a day of films by NEWGEN alumni, an afternoon showcasing Estethica brands and an evening with Test Mag.
Films will be screened on a loop between live streams.

What do you think of the digital streaming of the show?