Tag Archives: retail

All About Augmented Reality, Fashion and Beauty

17 Jan

You have heard another buzz term being put out there recently – ‘augmented reality’. While this may sound like something from The Matrix,  it’s actually a new breed of app technology that’s taking the world by storm.

So what exactly is it?

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Just like with the 3D technology and the glasses-free 3D technology, this is actually an old concept that didn’t develop further because there weren’t gadgets or devices to propel a mass adoption.

With the latest generation of augmented reality apps, there’s a lot of fun to be had on your phone. Here are some of our favourites:

eBay's app

eBay's app

  1. eBay’s app allows you to try sunglasses on virtually! You can choose different styles, fit the glasses to your face using a pinch and zoom measurement and then purchase the perfect pair, right from the palm of your hand!
  2. Google Goggles [iPhone, Android. Free.] This augmented reality app from the search colossus uses your phone’s camera to provide text and image translations plus information on landmarks and works of art. One major caveat: you need a data connection to use it, so know your roaming fees.
  3. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen.

5. Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at.
How’s fashion and beauty embracing it?

Burberry's AR show

Burberry's AR show

AR might be a catchy thing to do with mobile, but it also goes beyond this. Retailers are using it. In April last year, Burberry celebrated its Beijing store opening with an AR catwalk show in which holographic Burberry-clad models appeared to walk among the live models.

 

Hugo Boss had a ‘media wall’ which allowed customers to ‘dress’ models onscreen, who responded to their movements – walking, looking and moving with them.

As with fashion and beauty, there’s an element of fantasy here and that’s why it works:

Shiseido's Magic Mirror

Shiseido's Magic Mirror

Shiseido’s Magic Mirror, now touring British department stores, is an AR-facilitated make-up simulator that allows shoppers to test products without being smeared with unsuitable makeup.

So you see, it’s as limited as your imagination allows it be!

Have questions about social media? Get in touch at hello@theteacupagency

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Telegraph Fashion to relaunch as social shopping hub

27 Aug
The Telegraph Social Shopping Platform

The Telegraph Social Shopping Platform

The Telegraph is known for its expertise in the fashion world and to play on this, the popular website is going to launch its own social shopping hub.

Along with its fashion and retail experts recommending fashion items and news, the focus will very much play on user-generated content. This all comes at a time when sites such as Polyvore, Lookbook.nu and more are doing so well.

Ecommerce and content will go hand in hand on the website, with readers of The Telegraph home site being shown to be three times as likely to buy from the site.

Users directed to Telegraph Fashion content from Facebook were also identified as greater consumers of content.

The Guardian is also onto the same idea, launching a similar platform in autumn.

What do you think? Would you buy from these newspapers?

The Tale of John Lewis and the Virtual Mirror

15 Aug
Is John Lewis' mirror like Disney's magic mirror?

Is John Lewis' mirror like Disney's magic mirror?

Who needs a normal mirror any more, when John Lewis is set to be installing virtual mirrors into its stores! It won’t be like the magic mirror from Snow White, but it is nearly as exciting.

Shoppers will be able to try on clothes through the mirror, by having the clothes super imposed onto their reflections! You’ll also be able to use social media as part of the experience, using these channels to get opinions from family and friends. Although there are apparently still some privacy issues being sorted out.

Even more exciting is that other retailers such as New Look are also in talks about the virtual mirror.

What do you guys think? Do you like the idea of the virtual mirror?

Treat Social Media Like Real Life: Don’t Ignore Your Customers

9 Aug

“Your most unhappy customers are your greatest source of learning.” – Bill Gates”

Mr Gates certainly had a point here and it’s something a lot of brands are still ignoring. Despite many brands embracing social media and having presences on everything from Facebook, to Twitter and more, some people still don’t know how to use it properly.

It has come to our attention that several brands are using Facebook and are engaging with their fans, but are doing something crucially wrong. What’s that you ask?

They’re deleting Facebook comments, or even worse – banning users from their Facebook pages.

Never before have brands had the opportunity to be so close to their customers, so the worst thing about this is that you might have deleted that user, but that person uses social media and chances are they’re on Twitter too. So everybody is going to know that you’ve deleted them, which isn’t going to give the best impression.

A Small World

People talk out there…and they will be talking about you, your brand and exactly what they think about it. Some of these people are bloggers, who are influential and someone who your customers trust more than brands. This is worth bearing in mind.

The best thing to do is to use these negative comments and learn from them. These comments are sometimes a lot more honest than you’ll receive in general, because these users are not afraid to speak their mind and that trust is worth its weight in gold. Talk to your customers – they want to be heard.

A two-way relationship

Only listening to and responding to positive comments won’t allow your brand to grow online – there’s no scope for that. So take those negative comments and really use them to turn unhappy customers into happy customers.

By engaging with users in a way that allows for them to feel listened to, you’re going to do better in sales, have more of a welcome on social media and more than anything – create a positive online brand awareness.

Happy tweeting

Some of Teacup’s friends also told us that they experience a lot of brands who also don’t know how to fully use Twitter. This is a shame, as this is a very powerful medium and brands have the world at their feet through this microblogging site.

Brand’s main sins were only retweeting content that was about themselves, or not engaging with users on Twitter. That’s the normal sin on Twitter – only talking about you. Who wants to be in a one-way conversation? You would hate it at a dinner party, so why do brands think this is okay on Twitter?

Take an interest in your followers, create conversation (but don’t interrupt user’s conversation – it’s not very respectful to just butt in!), and make sure you know who your brand’s influencers are and what they’re talking about. Don’t ignore them either, otherwise they will start shouting!

Make sure you talk about things that aren’t all business related – it’s all about humanising brands. People want to know you’re not a robot.

Basically, it’s simple. Brands should act like real people in real, everyday situations:

  • Don’t be rude
  • Don’t ignore people
  • Don’t just delete people
  • Do talk about more than just sales
  • Do engage with people
  • Do talk about more than yourself
  • Do ask questions

Do you think we’ve missed anything? Do let us know – we’d love to hear your views!

Social media news roundup

2 Aug

Grab yourselves a cuppa (tea – naturally..) it’s time for the Teacup social media roundup!

Stylist Magazine Analyses the Rise and Rise of Twitter Following Amy Winehouse Death

Following the news of the superstar’s death and how Twitter broke the news, the magazine looks at how Twitter aggregates news content. Today, there’s no arguing with Twitter’s status as a vital news resource. More than 200 million tweets are sent every day, and Twitter is currently seeing more than 40% growth in mobile usage every quarter. http://bit.ly/nwtxnP

Fashion Blogger To Start Own Social Network

Fashion blogger Poppy Dinsey

Fashion blogger Poppy Dinsey

After starting a blog where she posts a picture of herself each day in a different outfit, Poppy Dinsey has attracted up to 90,000 visits a month. Because of this, the ambitious blogger is going to start her own social network. http://bit.ly/rf997Z

Gap Catches Onto Social Media

The retailer is set to spend 40% more on social and digital this Autumn, using Facebook as it’s main player to communicate with customers. Perhaps this will see it reach its aim of attracting more 28 – 29 year olds. http://bit.ly/qKJaMg

ASOS Launches iPad Edition of Magazine

 The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. http://bit.ly/rkWlQy

Facebook Makes it Easier to Announce Pregnancy

If the thought of simply updating your status with the good news seemed like hard work(!), now, Facebook lets people announce that they are expecting through a status update that includes anticipated date of birth and name(s). http://bit.ly/r3opyy

Online Shopping Changed Forever with the 3D virtual changing room

30 Jul

Remember all of those times you’ve shopped online and there’s always the problem of not knowing it your purchase will even fit you? Well that’s all going to change with the launch of the virtual changing room!

Styku

What a 3D scan will look like...

A very clever company called Styku has done just that and is working with retailers and fashion designers.

What does it involve?

Well, we’re glad you asked! It’s basically a 3D scanning software, which will scan your body directly using (patent-pending) technology with Xbox-Kinect. Or for those who don’t have that, using the technology in partnering retailers.

Just think you’ll never have clothes that don’t fit ever again!

But it’s also going to be great for fashion designers, who can use the technology to create 3D product samples, which will save lots of waste marterial. So it’s good for the environment too!

You can have a try for yourself here:  http://tryon.styku.com.