Tag Archives: Susannah Lau

Are bloggers losing their credibility?

11 Sep
Fashion writer Susanna Lau, author of the Stylebubble blog. Photograph: Karen Robinson

Fashion writer Susanna Lau, author of the Stylebubble blog. Photograph: Karen Robinson

According to a new post in The Guardian, the blogging market is becoming saturated, which means it’s being considered to be less special.

It suggests bloggers need a gimmick, something to set them apart:

“One thing is clear: as Gypsy Rose Lee would say, you gotta getta gimmick. You can’t just be a plain old fashion blogger who posts pictures from the runways. Now, it’s about choosing a theme. There was Penny Chic, which styles outfits with clothes from Walmart; there was the Ghetto Fashionista, which ‘keeps a pulse on the runway and the hood’, and the Idiosyncratic Fashionista, for ‘women of a certain age’,” said  Daily Beast journalist Isabel Wilkinson.

It hints that there’s no sustainable business model as of yet for being a full-time blogger, but maybe this needs to be addressed by those who are pro bloggers?

Surely though as more and more bloggers wish to turn pro, there will be a path which other bloggers can follow, without having to sell out.

Read the full article here.

What do you think? Let us know!

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