Tag Archives: Technology

All About Augmented Reality, Fashion and Beauty

17 Jan

You have heard another buzz term being put out there recently – ‘augmented reality’. While this may sound like something from The Matrix,  it’s actually a new breed of app technology that’s taking the world by storm.

So what exactly is it?

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Just like with the 3D technology and the glasses-free 3D technology, this is actually an old concept that didn’t develop further because there weren’t gadgets or devices to propel a mass adoption.

With the latest generation of augmented reality apps, there’s a lot of fun to be had on your phone. Here are some of our favourites:

eBay's app

eBay's app

  1. eBay’s app allows you to try sunglasses on virtually! You can choose different styles, fit the glasses to your face using a pinch and zoom measurement and then purchase the perfect pair, right from the palm of your hand!
  2. Google Goggles [iPhone, Android. Free.] This augmented reality app from the search colossus uses your phone’s camera to provide text and image translations plus information on landmarks and works of art. One major caveat: you need a data connection to use it, so know your roaming fees.
  3. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen.

5. Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at.
How’s fashion and beauty embracing it?

Burberry's AR show

Burberry's AR show

AR might be a catchy thing to do with mobile, but it also goes beyond this. Retailers are using it. In April last year, Burberry celebrated its Beijing store opening with an AR catwalk show in which holographic Burberry-clad models appeared to walk among the live models.

 

Hugo Boss had a ‘media wall’ which allowed customers to ‘dress’ models onscreen, who responded to their movements – walking, looking and moving with them.

As with fashion and beauty, there’s an element of fantasy here and that’s why it works:

Shiseido's Magic Mirror

Shiseido's Magic Mirror

Shiseido’s Magic Mirror, now touring British department stores, is an AR-facilitated make-up simulator that allows shoppers to test products without being smeared with unsuitable makeup.

So you see, it’s as limited as your imagination allows it be!

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The Tale of John Lewis and the Virtual Mirror

15 Aug
Is John Lewis' mirror like Disney's magic mirror?

Is John Lewis' mirror like Disney's magic mirror?

Who needs a normal mirror any more, when John Lewis is set to be installing virtual mirrors into its stores! It won’t be like the magic mirror from Snow White, but it is nearly as exciting.

Shoppers will be able to try on clothes through the mirror, by having the clothes super imposed onto their reflections! You’ll also be able to use social media as part of the experience, using these channels to get opinions from family and friends. Although there are apparently still some privacy issues being sorted out.

Even more exciting is that other retailers such as New Look are also in talks about the virtual mirror.

What do you guys think? Do you like the idea of the virtual mirror?

Social media news roundup

2 Aug

Grab yourselves a cuppa (tea – naturally..) it’s time for the Teacup social media roundup!

Stylist Magazine Analyses the Rise and Rise of Twitter Following Amy Winehouse Death

Following the news of the superstar’s death and how Twitter broke the news, the magazine looks at how Twitter aggregates news content. Today, there’s no arguing with Twitter’s status as a vital news resource. More than 200 million tweets are sent every day, and Twitter is currently seeing more than 40% growth in mobile usage every quarter. http://bit.ly/nwtxnP

Fashion Blogger To Start Own Social Network

Fashion blogger Poppy Dinsey

Fashion blogger Poppy Dinsey

After starting a blog where she posts a picture of herself each day in a different outfit, Poppy Dinsey has attracted up to 90,000 visits a month. Because of this, the ambitious blogger is going to start her own social network. http://bit.ly/rf997Z

Gap Catches Onto Social Media

The retailer is set to spend 40% more on social and digital this Autumn, using Facebook as it’s main player to communicate with customers. Perhaps this will see it reach its aim of attracting more 28 – 29 year olds. http://bit.ly/qKJaMg

ASOS Launches iPad Edition of Magazine

 The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. http://bit.ly/rkWlQy

Facebook Makes it Easier to Announce Pregnancy

If the thought of simply updating your status with the good news seemed like hard work(!), now, Facebook lets people announce that they are expecting through a status update that includes anticipated date of birth and name(s). http://bit.ly/r3opyy