Tag Archives: The Teacup Agency

All About Augmented Reality, Fashion and Beauty

17 Jan

You have heard another buzz term being put out there recently – ‘augmented reality’. While this may sound like something from The Matrix,  it’s actually a new breed of app technology that’s taking the world by storm.

So what exactly is it?

Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments.

Just like with the 3D technology and the glasses-free 3D technology, this is actually an old concept that didn’t develop further because there weren’t gadgets or devices to propel a mass adoption.

With the latest generation of augmented reality apps, there’s a lot of fun to be had on your phone. Here are some of our favourites:

eBay's app

eBay's app

  1. eBay’s app allows you to try sunglasses on virtually! You can choose different styles, fit the glasses to your face using a pinch and zoom measurement and then purchase the perfect pair, right from the palm of your hand!
  2. Google Goggles [iPhone, Android. Free.] This augmented reality app from the search colossus uses your phone’s camera to provide text and image translations plus information on landmarks and works of art. One major caveat: you need a data connection to use it, so know your roaming fees.
  3. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen.

5. Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at.
How’s fashion and beauty embracing it?

Burberry's AR show

Burberry's AR show

AR might be a catchy thing to do with mobile, but it also goes beyond this. Retailers are using it. In April last year, Burberry celebrated its Beijing store opening with an AR catwalk show in which holographic Burberry-clad models appeared to walk among the live models.

 

Hugo Boss had a ‘media wall’ which allowed customers to ‘dress’ models onscreen, who responded to their movements – walking, looking and moving with them.

As with fashion and beauty, there’s an element of fantasy here and that’s why it works:

Shiseido's Magic Mirror

Shiseido's Magic Mirror

Shiseido’s Magic Mirror, now touring British department stores, is an AR-facilitated make-up simulator that allows shoppers to test products without being smeared with unsuitable makeup.

So you see, it’s as limited as your imagination allows it be!

Have questions about social media? Get in touch at hello@theteacupagency

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Pinterest. What is it and how can it help my business?

12 Jan

You must get ready for a new addiction. Yes that’s right, there’s a new social media channel and you’re going to be hooked. Pinterest.

Pinterest

Pinterest

What is Pinterest?

Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorised collections, or boards. Think of it like an interactive, shareable scrapbook. You can follow and tag users, comment on their boards and much more.

How it Works:

  1. Request an invite from someone you know who might be on there, you can also login using your Facebook or Twitter account for instant access.
  2. Pinning is easy with the official Pin It Button, a simple drag-and-drop browser extension. When you come across an image you like, just click the button and select the corresponding picture. Assign the pin to a Board, add accompanying text, and you’re done.
  3. To install the “Pin It” button in Chrome:
    1. Display your Bookmarks by clicking the Wrench Icon > Tools > Always Show Bookmarks Bar
    2. Drag the “Pin It” button to your Bookmarks bar
    3. When you are browsing the web, push the “Pin It” button to pin an image

    Once installed in your browser, the “Pin It” button lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.

    Pinterest boards

    Pinterest boards

How to use it for business:

Once again, as with any social network, you can really humanise your business and bring a very fun, creative element to it with Pinterest. Here’s how to make it work for you:

  1. Find new customers: Pinterest is collaborative, so use this to drive more people to your site by following other people, commenting on their boards and posting frequently.
  2. Inspirational: You might see this as just another site which demands more of your time, but you’ll find that it can drive ideas for your business blog and you can create moodboards for new campaigns using photography and more on this site.
  3. Hold a competition: As you’ve seen through Twitter and Facebook, people love a good competition.
  4. Don’t just promote your own product: Pinterest might seem like a natural place to promote your small business, but do so with caution. It’s frowned upon to spam your Boards with nothing but your own products or projects. That doesn’t mean it’s outright banned, but you need to contribute more to the community if you want to stay in its good graces
  5. Drive traffic to your site: Pinterest is a great and creative way to drive traffic to your site. If your boards are interesting, you look interesting and so people will take an interest in you!

Are you on Pinterest? What do you think of it?

We’ve joined here.

Don’t forget to forget to follow us on Facebook and Twitter.

Why comments are more valuable than likes on Facebook

3 Dec
Here at Teacup, we tell our clients that the way to really make your social media count is by enocuraging engagement with comments and not just likes.Now there’s research to support this, showing that for every comment a post gets, it received an average of 15 clicks, compared to just 3 for every like. This means that brands need to encourage this by creating stimulating discussion.
What does this mean?

For every Like a Post gets, it received on average 3.1 Clicks. For every Comment a Post receives, it results on average 14.678 Clicks. This ultimately means that the more engagement your update receives, the more Clicks it will receive. What is interesting about this data is that a Comment results in roughly 4 times the amount of Clicks.

A graph showing the relation between shares and clicks

A graph showing the relation between shares and clicks

How to do this:

  1. Create weekly discussions on your Facebook page and show some interest in your audience
  2. Competitions: these will get new people interested in your page and also shows you’re giving back to your community
  3. Make your company human: show your audience the people behind the company with photos, news of what’s happening and you’ll see they soon to start to respond.

If you ever want help managing your Facebook community, get in touch with us at Teacup!

A brand’s guide to working with bloggers:

19 Oct

Here at Teacup, we wish for bloggers and brands to forge relationships that are strategic, honest and effective.

Brands working with blogs

Brands working with blogs

There are so many brands and agencies out there who know they should be working with bloggers. After all, there are  many whisperings on how successful this can be for competitors, and how they too should be doing it. So they put a lot of pressure on the agency/ PR to start reaching out.

The problem? A lot of brands and agencies still don’t know how to work with bloggers. Here are some tips:

1) Don’t send out a mass email. No one is going to thank you for it. It’s impersonal and if not relevant, then it shows you’re not reading the blogs you’re trying to target.
2) When emailing, don’t get the name of the blogger wrong, or write ‘Dear Fashion Blogger’. How is anybody going to respond positively to that?
3) When working with a blogger on a sponsored post, don’t try and remove the ‘sponsored post’ from the blog. It has to be there legally. It’s the same as with magazines, the reader has to know when it’s an advertorial!
4) Don’t assume all bloggers will write for free. You’re getting that blogger’s time, readers (that they have personally built up) and reputation, aswell as content. That is worth paying for. If it’s not, then why are you talking to the blogger in the first place?
5) Remember bloggers are also marketeers, with rates for advertising. Write to them and see if you can work work with them on a commercial level.

6) Don’t send irrelevant content to a blogger. Why would a fashion blogger want to write about duck liver pate? Make sure you know you’re sending the right information, otherwise you will look unprofessional! And the chances are the blogger will tell their wide community of other bloggers.

7) Build a relationship with the blogger and make it personal (but professional!). You’re guaranteed to have more luck working with the blogger community, if you’re a part of it. Get involved in conversations, become part of their world. Then you might have a chance of understanding it.

Do you have any other tips you can add to this? Let us know in the comment box.

If you need help with your blogger outreach, we have a huge blogger database across fashion and beauty and as bloggers ourselves, we get it, so get in touch at hello@theteacupagency.com

We are looking for…

26 Sep

…a new member to join the Teacup family.

Front-End Developer:

We are looking for a nifty developer to work with us across digital platforms including but not limited to Facebook, WordPress, mobile apps and websites.

While this is first and foremost a coding role, a good appreciation of design aesthetics and a working knowledge of design tools are important.

Essential Experience – 2-3 Years commercial front end development experience- Ability to write nice and tidy HTML, CSS and JavaScript (jQuery)- In depth knowledge of cross browser compatibility. Ability to write your own Jquery Plugins / OO Javascript- PHP and / or WordPress experience.

The position will be freelance to begin with, so get in touch at hello@theteacupagency.com and tell us about yourself.

P.S We love seeing examples of work, so please send this through too!

Teacup’s new logo!

10 Sep

Well it’s here. Our new logo and yes we are very excited.

We’ve been working with Jo Gifford from Cherry Sorbet Creative who understood from the word GO what we wanted! If you need any creative/design/editorial work doing – check them out.

So without further ado..here it is:

The Teacup Agency logo

The Teacup Agency logo

What do you guys think?

Announcing Teacup’s First Client: Emesha

16 Aug
Here at Teacup, we love fashion. We love form. And we wanted to work with clients who loved it as much as we did. That’s why when we saw the luxury fashion label Emesha – we knew it was perfect.

Emesha Autumn/Winter 11 collection

Emesha Autumn/Winter 11 collection

Emesha is a great example of style over substance. This eco-luxe label produces beautiful clothes that are so well structured and designed, that being ethical never looked so good.
This very talented designer, Emesha Nagy comes from Hungary and graduated from the London College of Fashion and went onto work for industry giants –  Vivienne Westwood and Jasper Conran, before going out on her own and creating  her own label.
It’s all about the details with this brand – bubble-shaped dresses, sharp, sharp tailoring all created from sustainably-sourced fabrics.
Teacup will be working with the brand to further their digital presence and is very excited to get started on this amazing project.
Delve into the wonderful world of Emesha on:
Have love for Emesha? Then get in touch at hello@theteacupagency.

Blogger Spotlight: Katie’s Beauty Blog

10 Aug

Here at Teacup, we love bloggers. We love their versatility, their talent and the sheer warmth of the blogging community. That’s why we decided to have a regular feature called ‘Blogger’s Spotlight’, to really showcase the talent out there.

The angelic-looking Katie Snooks

The angelic-looking Katie Snooks

Our first post of this series focuses on the ever-s0-incredible Katie Snooks – a beauty blogger with a great flair for photography (she has just graduated from a degree in this after all!). Read on to see how this very pretty beauty blogger gets it so right (and with over 1400 followers on her blog, she’s doing something right).

You’re obviously a very talented blogger, but how did it all start for you?

Thank you!  I started my blog as a hobby during the second year of my photography degree.  I have always been obsessed with makeup and photography – and so a blog seemed an obvious way to bring my two passions together (and a way to chat about makeup without boring my friends)!  I blogged for around seven months before I started getting hits and now, here I am.

What do you do for a day job and does it complement your blogging?

I’ve just graduated from university so now I’m looking for a job in photography.  I work as a customer consultant/make up coach in The Body Shop part time and have done for the past six years, which is probably what made me so crazy about all things beauty.  Working there is a good way to follow makeup trends and to be able promote my blog to customers that I do makeovers on.

One of Katie's many tips on makeup

One of Katie's many tips on makeup

As a photography student, what would be your dream photo job?

I always thought I wanted to be a beauty photographer, but now because of my blog I couldn’t imagine just taking photos of make up – I’d want to play with it all too!  I’d love to work with a magazine as beauty editor/photographer.

Who would you most like to photograph?

Awh that’s a tough one!  I’d love to photograph a really charismatic guy; Ben Whishaw, Johnny Lee Miller, Desmond Harrington (that way I could swoon over them at the same time!).

What blogs inspire you?

A few of my favourite blogs; http://blaironabudget.blogspot.com/http://avainwoman.blogspot.com/,http://www.starvioletbeauty.com/http://www.25flondon.com/ .  I love blogs that are honest, that talk about different topics; beauty, fashion, books, music and ones that are easy to look at with their own, clear photographs.

Katie shows off her flair for fashion as well as beauty

Katie shows off her flair for fashion as well as beauty

What makes a good blog post?

Honest, funny and easy to read content and good photographs.  I like reading reviews and people’s personal opinions on products and topics.

What’s been your best/worst experience as a blogger?

Best experience – talking with other girls about makeup, getting to meet other bloggers, being invited to blogging events and the freedom of being able to be speak about products I’ve tried and loved or disliked.

Worst – negativity in the blogging world; although I haven’t been affected by it, it upsets me to see other bloggers having a hard time with ‘anon’ readers being harsh.  And how much time it takes up, haha!

How do you manage juggle your blogging, tweeting and everything in your day to day life?

I tend to do most of my blogging in the evenings or in any spare time I get – it takes around an hour for me to get one post up (planning post, taking photographs, writing, editing) and so its quite time consuming but I also find it relaxing.  I have a blackberry phone which has a twitter app so I can tweet when I’m out and about.  In the last few months of university I found it really difficult to juggle my final project, my dissertation, blogging as well a trying to maintain a social life; my friends do often ask me in disbelief how I fit it all in daily!

Advice for new bloggers?

Enjoy it!  Do it for yourself, talk about things you are passionate about:

Mid last year, between eye shadow swatches and shampoo reviews, I wrote a post on my favourite books because I am a complete bookworm.  I wasn’t sure how my readers would find this as it had nothing to do with beauty, but it’s an interest and love of mine and so I took a gamble and posted it – surprisingly my readers really enjoyed it and I got some amazing feedback on that post.

Be yourself, personalize your blog, let your personality shine through!

If you were to recommend one product to Teacup’s readers, what would it be?

Oh my gosh that’s difficult! Probably either Batiste Dry Shampoo (lifesaving product!) or anything made by Sleek Makeup (affordable and great quality.)

And there you have it folks, everything you need to know about the very talented Katie. Go over and read her blog at http://www.mesluxes.blogspot.com/