Tag Archives: twitter

What does Twitter’s redesign mean for brands?

14 Dec

You may have noticed that Twitter has redesigned its interface, to introduce new ways of doing things and new ways of interacting.

It’s always a little scary when a social site changes the way it works, but it does just take a bit of time to get used to it.

The update has also seen the addition of enhanced brand pages:

New brand profile pictures on Twitter

New brand profile pictures on Twitter

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Which is perfect for brand’s development and exposure on Twitter! What do you think of the new development?

Fashion editor uses social media to bring McQueen exhibition to London

13 Aug
Alexander McQueen Savage Beauty

Alexander McQueen Savage Beauty

Everyone’s heard of Alexander McQueen Savage Beauty exhibition in NYC and let’s face it most of us have wanted to go. The problem? We don’t all have the ability or time to just fly over to the Big Apple.

The exhibition has now closed and so one notoriously famous fashion editor – Melanie Rickey of Grazia has started a petition to get Savage Beauty over here in the UK.

Rickey is of the opinion that the Victoria and Albert museum should host it, which we at Teacup think is a perfect idea. The fact that Lee McQueen was British, studied at St Martin’s and lived in London are all reasons Rickey thinks the exhibition should come over here.

Do you agree? Then Tweet #bringMcQueenexhibitonhome to join the petition.

Treat Social Media Like Real Life: Don’t Ignore Your Customers

9 Aug

“Your most unhappy customers are your greatest source of learning.” – Bill Gates”

Mr Gates certainly had a point here and it’s something a lot of brands are still ignoring. Despite many brands embracing social media and having presences on everything from Facebook, to Twitter and more, some people still don’t know how to use it properly.

It has come to our attention that several brands are using Facebook and are engaging with their fans, but are doing something crucially wrong. What’s that you ask?

They’re deleting Facebook comments, or even worse – banning users from their Facebook pages.

Never before have brands had the opportunity to be so close to their customers, so the worst thing about this is that you might have deleted that user, but that person uses social media and chances are they’re on Twitter too. So everybody is going to know that you’ve deleted them, which isn’t going to give the best impression.

A Small World

People talk out there…and they will be talking about you, your brand and exactly what they think about it. Some of these people are bloggers, who are influential and someone who your customers trust more than brands. This is worth bearing in mind.

The best thing to do is to use these negative comments and learn from them. These comments are sometimes a lot more honest than you’ll receive in general, because these users are not afraid to speak their mind and that trust is worth its weight in gold. Talk to your customers – they want to be heard.

A two-way relationship

Only listening to and responding to positive comments won’t allow your brand to grow online – there’s no scope for that. So take those negative comments and really use them to turn unhappy customers into happy customers.

By engaging with users in a way that allows for them to feel listened to, you’re going to do better in sales, have more of a welcome on social media and more than anything – create a positive online brand awareness.

Happy tweeting

Some of Teacup’s friends also told us that they experience a lot of brands who also don’t know how to fully use Twitter. This is a shame, as this is a very powerful medium and brands have the world at their feet through this microblogging site.

Brand’s main sins were only retweeting content that was about themselves, or not engaging with users on Twitter. That’s the normal sin on Twitter – only talking about you. Who wants to be in a one-way conversation? You would hate it at a dinner party, so why do brands think this is okay on Twitter?

Take an interest in your followers, create conversation (but don’t interrupt user’s conversation – it’s not very respectful to just butt in!), and make sure you know who your brand’s influencers are and what they’re talking about. Don’t ignore them either, otherwise they will start shouting!

Make sure you talk about things that aren’t all business related – it’s all about humanising brands. People want to know you’re not a robot.

Basically, it’s simple. Brands should act like real people in real, everyday situations:

  • Don’t be rude
  • Don’t ignore people
  • Don’t just delete people
  • Do talk about more than just sales
  • Do engage with people
  • Do talk about more than yourself
  • Do ask questions

Do you think we’ve missed anything? Do let us know – we’d love to hear your views!

Social media news roundup

2 Aug

Grab yourselves a cuppa (tea – naturally..) it’s time for the Teacup social media roundup!

Stylist Magazine Analyses the Rise and Rise of Twitter Following Amy Winehouse Death

Following the news of the superstar’s death and how Twitter broke the news, the magazine looks at how Twitter aggregates news content. Today, there’s no arguing with Twitter’s status as a vital news resource. More than 200 million tweets are sent every day, and Twitter is currently seeing more than 40% growth in mobile usage every quarter. http://bit.ly/nwtxnP

Fashion Blogger To Start Own Social Network

Fashion blogger Poppy Dinsey

Fashion blogger Poppy Dinsey

After starting a blog where she posts a picture of herself each day in a different outfit, Poppy Dinsey has attracted up to 90,000 visits a month. Because of this, the ambitious blogger is going to start her own social network. http://bit.ly/rf997Z

Gap Catches Onto Social Media

The retailer is set to spend 40% more on social and digital this Autumn, using Facebook as it’s main player to communicate with customers. Perhaps this will see it reach its aim of attracting more 28 – 29 year olds. http://bit.ly/qKJaMg

ASOS Launches iPad Edition of Magazine

 The app will contain content originally produced for the online version of the ASOS magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. http://bit.ly/rkWlQy

Facebook Makes it Easier to Announce Pregnancy

If the thought of simply updating your status with the good news seemed like hard work(!), now, Facebook lets people announce that they are expecting through a status update that includes anticipated date of birth and name(s). http://bit.ly/r3opyy

Teacup and Twitter: a beautiful relationship

12 Jun

This last month has seen Teacup really launch on Twitter and making over 400 new friends. This is great for us and really has us excited about our future.

Some of the most interesting people we’re meeting are the bloggers. This bunch of creative, intelligent and insightful people are a pleasure to chat to and we’re really looking forward to meeting more of you!