Tag Archives: working with bloggers

New legal guidelines on working with brands

14 Nov

It’s often a muddy area on just how brands can work with bloggers, or people using social media channels in a transparent way. So many people break the law without even realising it! This is where these guidelines will help you. They’ve been put together by the Office of Fair Trading (OFT) and the Committee for Advertising Practice (CAP) Secretariat.

There are six scenarios to help you out, which you can relate to and then put into practise with your social media activity.

These are:

1. Video Placement
2. Blogs
3. Video Blogs
4. Twitter
5. Forums
6. Facebook

The document aims to help brand owners and marketing practitioners comply with consumer protection law.

You can download a  PDF version of the guidelines and  the Q&A from the IAB’s site and they’re shown in full below

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A brand’s guide to working with bloggers:

19 Oct

Here at Teacup, we wish for bloggers and brands to forge relationships that are strategic, honest and effective.

Brands working with blogs

Brands working with blogs

There are so many brands and agencies out there who know they should be working with bloggers. After all, there are  many whisperings on how successful this can be for competitors, and how they too should be doing it. So they put a lot of pressure on the agency/ PR to start reaching out.

The problem? A lot of brands and agencies still don’t know how to work with bloggers. Here are some tips:

1) Don’t send out a mass email. No one is going to thank you for it. It’s impersonal and if not relevant, then it shows you’re not reading the blogs you’re trying to target.
2) When emailing, don’t get the name of the blogger wrong, or write ‘Dear Fashion Blogger’. How is anybody going to respond positively to that?
3) When working with a blogger on a sponsored post, don’t try and remove the ‘sponsored post’ from the blog. It has to be there legally. It’s the same as with magazines, the reader has to know when it’s an advertorial!
4) Don’t assume all bloggers will write for free. You’re getting that blogger’s time, readers (that they have personally built up) and reputation, aswell as content. That is worth paying for. If it’s not, then why are you talking to the blogger in the first place?
5) Remember bloggers are also marketeers, with rates for advertising. Write to them and see if you can work work with them on a commercial level.

6) Don’t send irrelevant content to a blogger. Why would a fashion blogger want to write about duck liver pate? Make sure you know you’re sending the right information, otherwise you will look unprofessional! And the chances are the blogger will tell their wide community of other bloggers.

7) Build a relationship with the blogger and make it personal (but professional!). You’re guaranteed to have more luck working with the blogger community, if you’re a part of it. Get involved in conversations, become part of their world. Then you might have a chance of understanding it.

Do you have any other tips you can add to this? Let us know in the comment box.

If you need help with your blogger outreach, we have a huge blogger database across fashion and beauty and as bloggers ourselves, we get it, so get in touch at hello@theteacupagency.com