It seems more and more brands are jumping on the bandwagon of blogger collaborations. There have been quite a few that have impressed us recently.
While it is very much ‘du jour’ at the moment, here at Teacup – we really hope that brands learn to think outside of the box a little and don’t follow in the steps of every other brand.
Saying that, here are some of our favourites:
Emily Johnson’s bag project with Coach:
Emily from Fashion Foie Gras with her Coach bag
Emily worked with luxury brand coach to produce a gorgeous bag, which had everything from a removable iPad2 case, to a shoe compartment and more. The brand also held an amazing launch party for this, this week – which saw some of the top names in fashion attend.
FarFetch‘s shoe design project, SixBy6 Bloggers:
The shoes designed by the Cherry-Blossom-Girl
Created by SIXLondon, the brand really went all out in choosing the bloggers they wanted to work with: Susie Bubble, Style Salvage,Facehunter, Caroline’s Mode, The Man Repeller and The Cherry Blossom Girl.
Our favourites were the shoes by The Cherry Blossom Girl – so chic.
What do you think about blogger collaborations? Are they too hyped up now?
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